🎙️ KeyAura™ Podcast — Categories (Canonical)

PRIMARY CATEGORIES (TOP LEVEL)

These are the only main categories. Keep this tight.

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1️⃣ Vehicle Access Basics

Purpose: Education for first-time and cautious buyers

Covers:

• What “vehicle access” really means
• Auctions vs dealerships
• AS-IS explanations
• Entry-level buyer knowledge

Example episodes:

• “What Vehicle Access Actually Means”
• “Why Auctions Aren’t Cheap — They’re Just Different”

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2️⃣ Auction Reality

Purpose: Truth-telling, no hype

Covers:

• How auctions actually work
• Fees, risks, timelines
• What people misunderstand
• Why deals fall apart

Example episodes:

• “What Auctions Don’t Tell You”
• “The Fastest Way to Lose Money at an Auction”

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3️⃣ Buyer Protection & Risk

Purpose: Defensive buying mindset

Covers:

• Walking away
• Budget discipline
• Hidden costs
• Emotional mistakes

Example episodes:

• “When Walking Away Is the Right Move”
• “Why Cheap Cars Cost the Most”

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4️⃣ Pricing & Cost Reality

Purpose: Kill bad assumptions

Covers:

• Total cost of ownership
• Why flat fees exist
• Why price ≠ value
• Repairs vs expectations

Example episodes:

• “Your $5,000 Car Is a $7,500 Car”
• “Why Monthly Payments Hide Risk”

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5️⃣ Process & Decision-Making

Purpose: How to think, not what to buy

Covers:

• Decision frameworks
• Timelines
• Buyer responsibilities
• Process over urgency

Example episodes:

• “A Smarter Way to Decide When to Buy”
• “Why Timing Matters More Than Inventory”

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6️⃣ Watchlist Commentary

Purpose: Weekly observational insight

Covers:

• Weekly auction patterns
• What stood out
• What to avoid
• Market behavior

Example episodes:

• “This Week’s Watchlist: What We Passed On”
• “Why No One Should Bid on These Listings”

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7️⃣ Myths & Misconceptions

Purpose: Deprogram common lies

Covers:

• Dealership myths
• Warranty myths
• Financing myths
• Online car-buying myths

Example episodes:

• “The Warranty Myth”
• “Why ‘Certified’ Doesn’t Mean Safe”

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8️⃣ KeyAura™ Perspective

Purpose: Brand voice without selling

Covers:

• Why KeyAura™ exists
• Philosophy of access
• Why you don’t rush
• Ethics & boundaries

Example episodes:

• “Why We Don’t Push Buyers”
• “What We Refuse to Do — On Purpose”

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OPTIONAL SECONDARY TAGS (NOT CATEGORIES)

Use these as episode tags, not menu items:

• First-Time Buyers
• Under $5,000
• Budget Buyers
• Private Sellers
• Auctions vs Dealers
• Repairs & Reality
• Expectations

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WORDPRESS IMPLEMENTATION (RECOMMENDED)

• Post Type: Podcast (or Posts if keeping simple)
• Taxonomy: Categories (above list)
• Do NOT exceed: 8 main categories
• One primary category per episode
• 1–3 tags max

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MENU PLACEMENT

Resources → Podcast

• All Episodes
• Filter by Category

Do not clutter the main menu with individual categories.

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FINAL RULE (IMPORTANT)

If a category:

• Sounds like marketing
• Sounds like sales
• Sounds like hype

👉 It doesn’t belong.

Everything here reinforces:
clarity > urgency
process > pressure
access > ownership