✅ KeyAura™ — Mega Menu (V1) [LOCKED]
Status: Canonical / Enforced
Scope: Global primary navigation (desktop + mobile parity)
Design Principle: Education → Access → Process → Intake
Anti-Pattern Guardrail: Never framed as sales, inventory ownership, or urgency
1️⃣ PRIMARY NAVIGATION (TOP BAR)
Exact order, no substitutions:
- Home
- How It Works
- Inventory
- Buyers
- Pricing
- Resources
- About
- Start Here (CTA Button — styled, persistent)
Hard Rule:
“Start Here” is the primary conversion CTA and must always render as a button, not a text link.
2️⃣ MEGA MENU BREAKDOWN (FINAL)
🏠 HOME
(No dropdown)
- Home (Overview)
- Weekly Highlights (optional anchor)
- Get Started
Purpose: Orientation, not persuasion.
🔄 HOW IT WORKS
(Education-first, trust-building — 3 columns)
Column 1 — The Process
- How KeyAura™ Works
- Step-by-Step Buyer Flow
- What Happens After You Apply
Column 2 — What We Do / Don’t Do
- What KeyAura™ Handles
- What We Don’t Handle
- Who This Is / Isn’t For
Column 3 — Transparency
- Fees Explained
- Timeline Expectations
- Common Misconceptions
Purpose: Replace assumptions with process clarity.
🚗 INVENTORY
(Operational core — not a dealership; 3 columns)
Column 1 — Weekly Listings
- Weekly Auction Watchlist
- Under $5,000 Vehicles
- For Sale Vehicles
- For Rent Vehicles
Column 2 — Access Types
- Auction Vehicles
- Private Seller Vehicles
- Partner Inventory (Future)
Column 3 — Disclaimers
- Inventory Access Model
- No Ownership Disclaimer
Critical Rule (Enforced):
Never label this section as “Cars for Sale.”
Approved language only: Access, Watchlist, Available Vehicles.
👤 BUYERS
(Conversion-focused — 3 columns)
Column 1 — Get Started
- Buyer Intake Form
- Pre-Qualification
- Buyer Dashboard (Coming Soon)
Column 2 — Representation
- Buyer Representation Agreement
- Buyer Agent Role Explained
- Your Responsibilities as a Buyer
Column 3 — Support
- FAQ for Buyers
- Contact Support
Purpose: Move qualified users into structured intake.
💵 PRICING
(Simple, flat-fee clarity — standard dropdown)
- Pricing Overview
- Flat-Fee Packages
- Add-On Services
- Payment & Refund Policy
Rule: Pricing is always visible. No gated pages, no hiding.
📚 RESOURCES
(Authority + SEO — 3 columns)
Column 1 — Education
- FAQ
- Vehicle Access Guide
- Auction Basics
Column 2 — Tools
- $5,000 Vehicle Filter
- Weekly Alerts (Coming Soon)
- Downloadable Checklists
Column 3 — Legal
- Terms of Service
- Privacy Policy
- Disclosures
Purpose: Reduce support load through self-education.
🏢 ABOUT
(Brand + credibility — 3 columns)
Column 1 — Company
- About KeyAura™
- Vision
- Roadmap (2026 Teaser)
Column 2 — Trust
- Why KeyAura™ Exists
- Our Role in Mobility Access
- Compliance & Ethics
Column 3 — Brand
- Brand Story
- Trademark Notice
- Media / Press (Future)
Purpose: Establish legitimacy without marketing language.
🚀 START HERE
(CTA Button — No Dropdown)
Primary Action (choose one only):
- Start Buyer Intake (recommended default)
OR - View Weekly Inventory
Enforcement Rule:
Buyer Intake is the most repeated CTA across the entire site.
🔗 ALIGNMENT CHECK (MENU × CONTENT)
- Post Categories (V1) → Live under Resources, How It Works, and internal linking
- No menu item duplicates a post category name
- No sales framing appears anywhere in navigation
- Access > Ownership preserved globally
📦 OPTIONAL DELIVERY (NEXT STEP)
You referenced a WordPress XML (WXR) import. I can generate, in one file:
- ✅ All Post Categories (V1)
- ✅ All Approved Tags
- ✅ Placeholder pages for Mega Menu destinations
- ✅ Clean slugs, hierarchy, and menu-ready structure
Confirm one of the following and I will deliver immediately:
- Generate WXR for categories + tags only
- Generate WXR for categories + tags + pages
- Generate WXR + menu assignment instructions (WPBakery / Gutenberg)
State the option number.
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